A Quick Glance

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    Use rich Google Analytics features

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    Interpret Google Analytics reports and data

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    Create campaign tracking URLs

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    Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing. 

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

  • Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
  • Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
  • Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
  • Experienced Google Analytics users who want to explore the new features and user interface
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Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

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What Will You Learn

  • Create dashboards, shortcuts and other advanced tactics
  • Gain thorough understanding of key website analytics terminology
  • Learn how to interpret Google analytics and key sections of each report
  • Construct regular reports against key metrics
  • Understand the attrition points in customer journeys
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What's included

  Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

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  Course Content

Overview of Google Analytics

  • Explain Google Analytics
  • Interface of Google Analytics

Essentials of Google Analytics

  • Working process of Google Analytics
  • How to create an account for Google Analytics
  • Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

  • Understanding of accounts & profile administration
  • How to make notes in Analytics Data
  • Select and Compare data ranges
  • Navigate the reports and the Data Over Time Chart

How Google Analytics Works

  • JavaScript, cookies and GIF requests
  • Differences from log-based tools
  • Security, privacy and reliability

Report Preparations in Google Analytics

  • Explain eminent ways to view data
  • Navigate the data with site usage, goals and e-commerce metrics
  • Explain the data with inline and advanced filters

Sharing Options in Google Analytics

  • Explain the options of Google Analytics
  • Management of user accounts and their profiles
  • Reports of E-mailing

Reports in Google Analytics

  • Understand who is visiting a website
  • Location and geographic information
  • Differentiate new users and returning users
  • How to arrange data by browser capabilities
  • Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

  • Direct, referring and search traffic
  • Identifying involved users
  • Social media traffic sources
  • How to introduce campaign tracking?
  • How to track offline campaigns?

Conversions in Google Analytics

  • Goal setup
  • Goal examples
  • E-commerce reports
  • Visualizing funnels with Goal Flow

Content Reports in Google Analytics

  • Evaluate top content by metrics
  • Event tracking and AdSense
  • Pages and Landing Pages
  • Site Search Reports
  • Configuring Site Search
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Google Analytics Masterclass Enquiry

 

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Milton Keynes

Milton Keynes

Milton Keynes also abbreviated as MK is a large town located in Buckinghamshire, England. It was designed as a new town on 23 January 1967 and also an administrative centre of Borough of Milton Keynes. It is located 45 miles that is 72 km away from north-west of London.

Various another town like Bletchley, Wolverton and Stony Stratford exist here along with other 15 villages and farmland. Milton Keynes took its name from existing “Village of Milton Keynes “that is few miles away from the planned centre.

History of Milton Keynes

Milton Keynes has a rich history with proof of human settlement that was found before starting the construction of this city in 1960’s. When UK government decided to establish Milton Keynes, most of the area was farmland, and undeveloped villages and the earlier history was incredibly rich. Until the 10th century, there was no evidence of occupation in villages. During middle age, 18 villages were present that still form the heart of Milton Keynes districts. With the arrival of London and Birmingham Railway and Grand Junction canal in late 18th and 19th century, the area went through many changes and the new town of Wolverton, and New Bradwell emerged.

The greatest change in the history of Milton Keynes was when it was chosen to solve housing problems in London. Milton Keynes was planned as biggest towns and have an area of 89 square kilometres that became home to around 250,000 people. In the beginning, no building was allowed to be tall than the tallest tree, and later Milton Keynes Partnership changed it. Tallest building in Milton Keynes is 14 floors high. Its population will double by the year 2026.

Milton Keynes offers a broad range of opportunities to people to learn new things and get a better education. Bletchley Park code breakers brought innovation to the city in second world war. This team cracked secret codes of Germans. Milton Keynes is a destination that is always passionate about developing minds. It contains some of the best schools and colleges. Milton Keynes College offers a wide range of courses in different domains. It is one of the fastest growing college in the United Kingdom.

Open University offers contemporary learning where degree level education is provided to everyone. The headquarters of the university is located at Walton Hall in Milton Keynes. There is also University Centre Milton Keynes ( UCMK) which is a hub for higher education with new facilities and exciting courses in the middle of the city. This town also contains a solar-powered house that plays a significant role in the development of electric transport. Various courses, classes and opportunities are offered by Milton Keynes Theatre Creative Learning department to young people and adults to explore theatres including makeup, drama, acting and much more.

Sport

Milton Keynes has various professional teams in football, in ice hockey and in Formula one. It is also home to Xscape indoor ski slope, Formula Fast Indoor Karting Centre, Airkix Indoor Sky Diving facility and National Badminton Centre.

Economy

At Borough level, data of Milton Keynes economy, demography and politics is collected. Milton Keynes is one of the most successful economies in Southeast along with gross value added per capita index which was 47% higher than the national average. According to 2015 data, average wages place it in top five nationally.

Just 0.6% of businesses employ people more than 250 which include Open University, Volkswagen Group, Mercedes-Benz and Network Rail. Remaining enterprises around 81.5% employ near about 10 people. Milton Keynes professional, technical and scientific sector contributes large employment. Milton Keynes has a high number of business start-ups in England and start-up levels remained high even during the period of recession 2009/2010. Most of the population is younger. 22.6% of Borough population is under 16, 12.1% are aged 65+. According to 2011 census report, Milton Keynes Urban area comprises of 8.7% South Asian, 78.4% white, 3.5% Mixed Race, 7-5% Black, 1.2% Chinese, 6.7% other ethnic group and Asian.

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